The problem
An accessories store that wanted to sell online with the elegance of its pieces, and a business owner who needed to manage everything on her own, without being technical.
The idea
A store that looks great to the customer and is extremely simple for whoever runs it: few fields, no unnecessary steps.
What was built
- Storefront with a catalog, collections and carefully made product pages, in the brand's tone.
- Store panel with orders, discount coupons and account data.
- Customer service and sales closing directly on WhatsApp.
Decisions made
- Panel rule: never make it harder. Everything redundant was removed.
- A jewelry-store look, with typography and photos that showcase the product.
Result
Store run by the owner herself, focused on selling and on great service.